The Arctic Fox Initiative

Welcome to the Arctic Fox Initiative
There are many bright ideas out there and many exciting projects that have the potential to make a difference for the environment. But they need our commitment and collective effort to be realised. We can each do a lot, but together we can do more.

The Arctic Fox Initiative is a collaboration between Fjällräven and you. Started in 2019, each year we choose several recipients of grants that are funded through the purchasing of select Fjällräven products. When choosing the recipients of the fund we look for great ideas that need our collective support to be realised. Only non-profit organisations may be awarded, and they must have the aim to protect our environment or inspire people to spend more time in nature.

Why the Arctic Fox?

Fjällräven means ‘arctic fox’ in Swedish. So it’s no surprise that the endangered species holds a special place in our hearts. The arctic fox has become more than just a conservation project to us, it is a symbol for our efforts to protect nature and support initiatives that have the same goal. It is only fitting that we have expanded the original aim of Arctic Fox Initiative to become a global effort, with applications received yearly from all over the world.



The fund will support both establishing new and maintaining Arctic fox feeding station in the Finnish Lapland and training for volunteers to survey the population. Numbers have risen from only 30 foxes in the wild to over 200 since 1980, in part due to WWF Finland’s successful feeding program. This summer saw a record number of births, with pups being born in areas where foxes have not been seen for years. But support is needed urgently to give these pups a fighting chance of living until Spring.

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Leave No Trace

Leave No Trace for Outdoor Ethics aims to educate people on how to enjoy the outdoors while leaving less of an impact. The Leave No Trace Centre is headquartered in the ‘outdoor’ state of Colorado and on the doorstep of some of the most beautiful wildlife that the USA has to offer. They work with 7 easy-to-follow principles to further their goal through education and trainings to help everyone enjoy the outdoors responsibly.

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For us the Arctic Fox has become a symbol for doing our bit to protect nature. We realised that we can each do a lot, but together we can do more.

Head of sustainability at Fjällräven

In Scandinavia, arctic foxes are threatened by climate change and has been on the brink of extinction for the last 100 years. The first project that inspired the Arctic Fox Initiative, and something that we are continuously supporting, is the Save the Arctic Fox Project with Stockholm University. Results have been promising, but there is a long way to go, and we are ready for the journey ahead. We hope that you will join us.