Launching Fjällräven GORE-TEX in Singapore
For the first time, Fjällräven GORE-TEX products are arriving in Singapore, bringing a new level of waterproof protection and technical performance to the local outdoor community.
The launch introduces the Keb GTX Jacket, bringing GORE-TEX technology into one of Fjällräven’s most established trekking families. Designed for demanding outdoor environments, the Keb collection is built around durability, functionality and freedom of movement — now combined with the waterproof and windproof protection of GORE-TEX technology.
While Singapore's tropical climate may not immediately seem like the natural home for technical hardshells, the need for reliable waterproof apparel is familiar to anyone who spends time outdoors here. Sudden thunderstorms, heavy rainfall and changing weather conditions can turn a planned outdoor adventure into a challenging one.
This is where a technical waterproof shell becomes more than just another layer.
Built for Rain. Designed for the Outdoors.
The Keb GTX Jacket is designed as a technical hardshell for trekking and outdoor adventures where protection from the elements is essential. The jacket combines Fjällräven's approach to durable, functional design with GORE-TEX technology to provide waterproof and windproof protection.
Rather than creating a shell solely around waterproof performance, Fjällräven has integrated GORE-TEX technology into the Keb design language — maintaining the practical details and functionality that the collection is known for.
The result is outdoor apparel designed to provide protection when conditions change, while remaining suitable for long days on the trail.
Waterproof Protection, With a Lower-Impact Approach
Performance is only one part of the story.
Fjällräven has maintained a long-standing focus on reducing the environmental impact of its products. The company's renewed partnership with the GORE-TEX Brand brings together this approach with the latest generation of GORE-TEX technology.
The new GORE-TEX products use an ePE membrane and PFAS-free DWR technology. According to Fjällräven, these technologies are made without intentionally added per- and polyfluorinated substances, although trace amounts may still be present.
This distinction is important. Rather than positioning waterproof performance and sustainability as two separate goals, the new collection aims to combine both in a single piece of outdoor apparel.
Why GORE-TEX?
For outdoor enthusiasts, waterproofing is not simply about staying dry.
A good waterproof shell needs to protect against rain and wind while supporting movement and comfort during activity. GORE-TEX technology is known for its waterproof protection and is backed by the brand's “GUARANTEED TO KEEP YOU DRY®” promise.
For Fjällräven, the partnership creates an opportunity to bring this technology into its own design philosophy — combining technical protection with the durability and functionality associated with the brand.
From the Mountains to Singapore
The launch of Fjällräven GORE-TEX in Singapore marks an important new chapter for the brand locally.
Singapore may not have alpine environments or sub-zero temperatures, but Singapore-based outdoor enthusiasts regularly travel beyond the island for hiking, trekking and mountaineering adventures.
From tropical rainforests in Southeast Asia to high-altitude trekking routes overseas, having dependable waterproof apparel can make a significant difference when weather conditions become unpredictable.
The Keb GTX collection is therefore designed not specifically for one destination, but for the journey beyond it.
Whether you're preparing for a multi-day trek, heading into the mountains or simply looking for dependable protection against unpredictable weather, the new Fjällräven GORE-TEX collection provides a technical shell designed to go further.
Discover the First Fjällräven GORE-TEX Collection in Singapore
The Fjällräven GORE-TEX collection is now available in Singapore, featuring technical hardshell products from the Keb collection.
Discover the Keb GTX Jacket and Keb GTX Trousers, developed for trekking and demanding outdoor conditions with waterproof and windproof GORE-TEX protection.
Available at:
Fjällräven Singapore
313@somerset, Level 3