BIKEPACKING NEW arrilvals FROM FJÄLLRÄVEN & SPECIALIZED
Presenting new unique products developed by Fjällräven and Specialized, combining Swedish hiking functionality with Californian biking expertise, to make bikepacking easier, more comfortable and more fun, both on-bike and in-camp.
A collaboration between Fjällräven and Specialized,
Sweden and California, Hiking and Biking.
In 2050, it is estimated that two-thirds of Earth’s population will be living in towns and cities. At the same time, priorities are shifting towards good mental and physical health – and the health of our planet. The Fjällräven/Specialized exchange hopes to inspire more people to reconnect with nature and cultivate a longterm relationship with it.
Sweden and California, Hiking and Biking.
In 2050, it is estimated that two-thirds of Earth’s population will be living in towns and cities. At the same time, priorities are shifting towards good mental and physical health – and the health of our planet. The Fjällräven/Specialized exchange hopes to inspire more people to reconnect with nature and cultivate a longterm relationship with it.
“We realized that our values around nature
and health were the same...”
and health were the same...”
HENRIK ANDERSSON - Global Creative Director at Fjällräven
“...and that as brands, we could help more people
discover nature if we worked together..”
discover nature if we worked together..”
ERIK NOHLIN - Design Leader/Equipment at Specialized
