But it’s not easy. We have to make compromises. We sometimes have to say “no” when we want to say “yes”. We have made, and will continue to make, mistakes. But we try to learn from them; we aim to innovate and adapt. We’re not ones to settle. We never sit back and relax thinking what we’re doing now is good enough. At Fjällräven, the term ‘room for improvement’ is ingrained in all of us.
By producing on nature’s terms; by developing clothing and gear that lasts for generations; by placing strict standards on ourselves and our suppliers; and by introducing more people to nature and its myriad benefits, we hope to leave our basecamp in better shape than we found it.
We’re always trying to ensure our products stand the test of time, both physically and emotionally. But a big part of your clothes’ life cycle is in your hands.You can reduce your environmental footprint by reusing, repairing and recycling. Together, we can make a difference.
Developing and producing on nature's terms.
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