Sustainable Production

We believe the best things are done together, as a team. We work closely with our partners at all stages of our production chain. This means we send a lot of emails, spend hours on the phone, and discuss things in detail face-to-face. It takes time, but it’s worth it. We’ve built up relationships that have spanned decades and we’ve learned a lot along the way. Trust and respect don’t just benefit us and our suppliers; they mean we can create the best products for you.


When we have a clear vision of how we want to work and what we want to achieve, a common language is needed to ensure everyone that works with us is aligned and working towards the same goal. This is why we created our Code of Conduct

This document is the basis for how we do business and it’s non-negotiable. It’s based on the Fair Labor Association’s Workplace Code of Conduct and covers human rights, animal welfare, environmental protection, sustainable development and anti-corruption.

We provide training and support to ensure our suppliers fully implement our Code of Conduct. We – and third parties – audit and regularly visit our suppliers and if issues arise we are there to support and instigate positive change. We truly believe that what’s best for our suppliers, is best for us.



We don’t work in isolation. We share a common goal with many others in the outdoor clothing industry. Together we want to improve working conditions, reduce environmental impacts and eradicate mal-practice and corruption. 

We’re part of the Sustainable Apparel Coalition (SAC) (, an industry-wide group of more than 80 leading clothing and footwear companies and NGOs. Together we share information and best practices, to work towards reducing the environmental and social impacts of our industry.

In 2013 we joined the Fair Labor Association (FLA) ( Like the SAC, the FLA is a multi-stakeholder organisation, but its focus is on promoting workers’ rights and improving working conditions globally. It’s enabled us to improve our approach to ethical sourcing around the world.

The UN’s remit encapsulates everything from climate change to human rights. Its strength comes from collaboration. It’s built on the belief that we’re all in this together. The UN Global Compact, which we’ve signed on to, is a partnership between businesses and the United Nations. Members are committed to aligning their operations and strategies with 10 universally accepted principles relating to human rights, labour, anti-corruption and the environment.



Our long-term goal is to reduce our impact on the planet. But we can’t completely eradicate our emissions. So we climate compensate some of our products, such as Eco-Shell garments, our Fjällräven Classic treks and business travel. When we compensate our emissions, we support renewable energy projects that have been verified by the UN and certified according to the Gold Standard, an independent quality assessment of carbon dioxide emission reduction projects. It’s supported by more than 60 non-profit organisations, including Greenpeace International and WWF International. Our goal is to reduce our CO2  emissions by 25% by 2020 and become completely carbon neutral by 2025.