Fjällräven Kånken Art 2021
About 71% of the Earth ́s surface is covered by the oceans. They produce over half of the oxygen on our planet, they ́re the home to over
one million species of animals and even more plants.Furthermore, the oceans are the key regulators of the climate. So it ́s safe to say that every living thing
on Earth is dependent on the health of our seas. Tragically, estimates indicate that by the year 2050, there will be more plastic in the oceans than there are fish,
unless we seriously change our habits and the way we handle our waste.
With Kånken Art' 21 ,Fjällräven aims to increase awareness around these problems, but also hopes to inspire change:
Since 80% of ocean plastics come from land, our immediate surroundings are a goodplace to start. Let’s do it together, one piece of plastic at a time