Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
Sustainability is the complexity of balancing the now with the future. When nature is your reason for being, the impetus for starting your company in the first place, it’s of utmost importance that your business doesn’t jeopardize its existence.