News

The arctic fox is currently the most endangered mammal in Finland. WWF Finland wants to change that. And the Arctic Fox Initiative is here to help....

Please Leave Nothing But Footprints is a Sweden-wide campaign designed to get people cleaning up litter in nature. “We give people the knowledge and tools – in this case, a reusable trash bag – to make it as easy as possible to do something.

At Fjällräven we think about “durability” in two ways: physical and emotional. The story of the “grandma jacket” tells it vividly.

We need to work together to reduce our products' environmental footprints. Every action has a reaction. Everywhere we go and everything we do leaves a mark. 

Sustainability is the complexity of balancing the now with the future. When nature is your reason for being, the impetus for starting your company in the first place, it’s of utmost importance that your business doesn’t jeopardize its existence.

From protecting wildlife, to preventing wildfires - Leave No Trace education and training is more important today than ever.

We believe the best things are done together, as a team. We work closely with our partners at all stages of our production chain.

Nature is our biggest source of inspiration. It’s also where we draw our materials from and where the impact of consumption is most keenly felt.

A well-worn jacket is ingrained with memories. It’s also better for the environment. We design our garments and hardware to last – and with your care – for a lifetime, perhaps even longer. 

Why use virgin polyester when you can use recycled polyester? Our recycled polyester comes from plastic PET bottles, unusable second quality fabrics and fabric offcuts.