Åke Nordin, founder of Fjällräven didn’t know he was about to create the legendary Expedition Down Jacket. He just wanted a way for his teeth to stop chattering.
The iconic Kånken backpack, born in 1978, symbolizes durability and simplicity, propelling Fjällräven to global recognition. Today, it’s a versatile family of backpacks and accessories, reflecting a legacy of problem-solving, innovation, and resilience.
Inspired by the Fjällräven Classic Sweden, Discovery Bromo 2023 brought Southeast Asian hikers closer to nature in Bromo Tengger Semeru National Park. Over four days, participants explored stunning landscapes, from King Kong Hill to starry night skies, embracing nature’s beauty and challenges.
Earth Day is an annual event celebrated around the world on the 22nd April each year to demonstrate support for environmental protection. The theme for Earth Day this year is Invest In Our Planet, encouraging everyone to act, innovate & implement action against the climate crisis while there's still time.
