Please Leave Nothing But Footprints is a Sweden-wide campaign designed to get people cleaning up litter in nature. “We give people the knowledge and tools – in this case, a reusable trash bag – to make it as easy as possible to do something.
Timelessness and functionality are at the heart of our new collection Vardag. Is that by luck? Not likely. Let’s have a talk with Sara Isaksson, designer at Fjällräven.
We believe the gear you buy from us should last a lifetime (or longer). But even our most hardwearing items aren’t totally immune to little mishaps and many years of hard use.
We need to work together to reduce our products' environmental footprints. Every action has a reaction. Everywhere we go and everything we do leaves a mark.
Sustainability is the complexity of balancing the now with the future. When nature is your reason for being, the impetus for starting your company in the first place, it’s of utmost importance that your business doesn’t jeopardize its existence.
